Hawaii National Bank
Commercial Spotlights
Our team partnered with HawaiΚ»i National Bank in 2025 to produce three commercials for television and social media, spotlighting real local small businesses and the people behind them. Each video highlights the unseen struggle, dedication, and legacy that shape local businesses, while honoring the sense of community at the heart of their relationship with HNB.
What It Takes
Legacy
Community
Chinatown Anthem - 2024
Redefined Media produced a community-focused video campaign highlighting HNBβs deep-rooted commitment to HawaiΚ»i, specifically Honoluluβs Chinatown. The campaign centered on celebrating the people and small businesses that give the neighborhood its character and resilience.
Multiple Chinatown business owners were featured, capturing authentic visuals that reflect the areaβs cultural significance, entrepreneurial spirit, and sense of community.
Business Testimonials - 2024
In 2024 our team produced a business testimonial video series highlighting HNBβs long-standing commitment to supporting local HawaiΚ»i companies. The series was designed to spotlight real customer stories and showcase how personalized banking relationships help local businesses grow and thrive.
We executed video deliverables featuring Kenworth Trucking and Eggshell Lighting, capturing candid conversations with business owners about their operations, values, and journeys. Each testimonial emphasized how HawaiΚ»i National Bankβs exceptional service, local expertise, and relationship-driven approach have supported these businesses over the years, further reinforcing HNBβs role as a trusted financial partner within HawaiΚ»iβs business community.
Kenworth Trucking
Eggshell Lighting