Central Pacific Bank:
Go Contactless! 2025

Redefined Media partnered with Central Pacific Bank to concept and execute a high-energy video campaign in support of CPB’s Go Contactless! initiative. These promotional videos are designed to educate and excite customers around the ease, security, and rewards of contactless payments. The campaign blended financial literacy with entertainment to create an approachable, island-rooted experience for local audiences.

Redefined Media led creative development and production for multiple video deliverables, including “Tap of Fortune,” a game show concept featuring Island Magic Mike, alongside a polished corporate-style video highlighting the various prizes customers could win by going contactless. To extend the campaign’s reach, RM also produced a series of social-first reels tailored for digital platforms. The collaboration culminated in a full event recap capturing the grand prize reveal, bringing the campaign’s momentum to a memorable close and reinforcing CPB’s commitment to innovative, customer-focused banking.