UH Foundation Campaign Celebration
Campaign Impact Video and Event Coverage
A Honolulu-based creative studio, built to turn storytelling into strategy.
Redefined Media is a Honolulu-based creative studio that turns storytelling into strategy. We started as a video and photo production house in 2014, and we've grown into a full content partner for brands that need to show up everywhere their audience already is, on the web, on social, in ads, and on the ground at their events.
We have had the privilege of telling stories across the University of Hawaii system, and we understand firsthand what it means to be part of this community. From student life to research breakthroughs to the faces that make UH what it is, we know how to find the heart of a story and bring it to the screen in a way that feels true to Hawaii. Helping UHF close out this historic $1 billion campaign is exactly the kind of work we are built for, and we would be honored to be part of it.
What we're covering.
Creative Producing
30 hours of creative producing to develop the overall vision, narrative arc, and storytelling approach for the 5-7 minute campaign impact video. This includes story development, interview question framing, and ongoing creative alignment with the UHF team from kickoff through final delivery.
Producing
20 hours of producing to coordinate logistics across 2-3 filming days, manage crew, schedule subjects, and serve as the day-to-day point of contact ensuring the project stays on track and on message.
Filming Days
2-3 full filming days covering on-camera interviews with the 3 featured story subjects identified by UHF, supporting interview subjects as needed, and gathering b-roll across UH campuses and relevant locations to visually support each story thread.
Audio
Dedicated audio technician and equipment for all interview and b-roll days, ensuring clean, broadcast-quality sound throughout.
Script and Story Writing
A dedicated writer to craft the narrative throughline, interview framing, and any scripted or narrated elements that tie the three stories together into a cohesive campaign impact piece.
Campaign Impact Video - Edit and Post
Full post-production on the 5-7 minute campaign impact video, including rough cut review and feedback rounds with UHF, color, sound mix, graphics, and closed captioning. Early excerpts will be shared during the editing process to keep messaging aligned before final delivery in mid-January 2027.
A few projects that match this scope.
Hope Lodge Gala Impact Film 2026
Hope Lodge Gala Impact Film 2025
Hope Lodge Gala Impact Film 2024
Terraformation
See more of our work at www.redefined.media.
What you walk away with.
5-7 Minute Campaign Impact Video
=A fully produced, color-graded, sound-mixed video featuring the three UHF-identified stories, closed captioned and ready for presentation at the February donor event.
VideoWhen everything lands.
A few things worth flagging up front.
UHF will identify the three story subjects in advance of pre-production. Any b-roll assets UHF has on hand are welcome and will be reviewed for potential use in the edit.
Feedback rounds on the campaign impact video will be structured as milestone reviews, with no more than two rounds of revisions per milestone, to keep the project moving toward the mid-January deadline.
Travel to neighbor islands or locations outside Oahu, if needed for story subjects, would be scoped and quoted separately.
Proposed pricing.
Thank you for reaching out and for the opportunity to be considered for this milestone project. Closing out a $1 billion campaign is a significant moment for UH and for Hawaii, and we would love to help you tell that story in a way that does it justice. We are ready to get to work whenever you are.
Mahalo,
Redefined Media