Hawaiʻi Stays With You
Social Content
2027 Hawaiian Islands Brand Campaign Evolution · 7 social concepts · production + post estimate
Filmed on iPhone.
Built to feel real.
The deck calls for imperfect, human, tangible-memory imagery. We lean into that on purpose: Andrew plus a PA shooting on iPhone with a mounted audio kit, moving fast between Keola, the loʻi, and Waikīkī, so the social work reads like a local sharing their place rather than a commercial.
Raw by design
iPhone capture, natural light, handheld. On-camera audio through our iPhone audio kit, no separate audio engineer. The result should feel less produced than the broadcast spots, by intent.
Hybrid when it helps
NMG's produced footage from the main-story shoot can be cut into any reel where a cinematic beat lifts the piece. Slating and shared drives keep both sets of footage interchangeable in post.
Graphics from MVNP
Illustrative, animated layers, split screens, handwriting and Keola's artwork come from MVNP. We integrate them in the online pass and handle what we can in-house.
Imperfect. Real.
Unmistakably Hawaiʻi.
Proposed grade per the deck: rich color density, soft midtones, lifted blacks, natural grain. Deep blue-greens against jewel tones and earth. No neon, no postcard saturation.
"The sauce is the people. We just have to share that to the world." — Keola Rapozo
Three days, town to country.
Day 1 is Keola at FITTED. Day 2 is the b-roll run across the island. Day 3 is held as a flex day and locked once the final locations and NMG's calendar are confirmed.
FITTED Store
Keola on camera. Interview-style setups, product, retail floor, and the store's neighborhood.
- C3Unboxing Inspiration — 2 hat stories (Kōlea / Mua / Princess Kaʻiulani)
- C4Ask a Local — full question bank
- C1The List — Keola's narration + retail/art segment
- C2Ahupuaʻa Itinerary — Keola's explainer + Kula (present-day business)
Kākoʻo ʻŌiwi (TBD) + Waikīkī
Visitor POV at the loʻi, then Waikīkī Beach / Lēʻahi, Princess Kaʻiulani, Mānoa Falls or Tantalus as time allows. Field audio throughout.
- C5Kākoʻo ʻŌiwi Experience Vlog
- C7ASMR — loʻi, kuʻi, surf, waterfall, birds
- C2Ahupuaʻa Itinerary — Uka, Kula, Kai coverage
- C1The List — food + outdoor adventure segments
- C6Color Hunt — tiles captured across the day
Flex / Pickup Day
Held in the estimate. Assigned once locations are confirmed: a second Kākoʻo ʻŌiwi visit, additional Waikīkī ahupuaʻa coverage, or pickups for any concept running short.
- C2Ahupuaʻa Itinerary — remaining zones
- C6Color Hunt — fill tiles (ocean, shave ice, flora)
- C7ASMR — additional sound sources
- AllWeather or schedule contingency
Seven concepts, each priced out.
Production is three shared days ($5,400) covering all seven concepts. Each card shows its deliverables and post cost. Every concept tags back to "Hawaiʻi Stays With You."
The List
Keola narrates a visitor's guide to buying local: his list of favorite places for food, retail/art, and outdoor adventures. Shot across town and Waikīkī with on-camera walk-and-talks.
Shoots on: Day 1 (Keola) + Day 2 (b-roll) · Hybrid: NMG store/town footage can be cut in
Ahupuaʻa Itinerary
Keola explains the ahupuaʻa and builds a Waikīkī itinerary by zone: Uka (Mānoa Falls, Tantalus), Kula (loʻi and fishponds vs. present-day businesses like FITTED), Kai (surf where royalty surfed). The widest location spread of the seven.
Shoots on: Day 1 (Keola) + Day 2 (b-roll) + Day 3 as needed · Graphics: zone icons and labels from MVNP
Unboxing Inspiration
Keola unboxes a hat and tells the story behind the design: Kōlea, Mua, or Princess Kaʻiulani. Two hat stories delivered as separate reels. Contained, single-location, product-and-face; we'll roll on the third design so one more is an easy add.
Shoots on: Day 1 · Add-on: third hat reel at $500
Ask a Local
Keola answers real visitor questions, easy to hard: best poke, hiking on Oʻahu, which island, wildlife, volunteering, "is it okay to visit?" One sit-down setup; we capture the full question bank so single-question cutdowns are available.
Shoots on: Day 1 · Add-on: per-question cutdowns at $500 each
Kākoʻo ʻŌiwi Experience Vlog
"POV: you spent a day giving back." From a visitor's point of view: checking in, working the loʻi, a Hawaiian-style lunch. The country anchor of the whole social set; most of Day 2 is built around it.
Shoots on: Day 2 (Kākoʻo ʻŌiwi, TBD) · Hybrid: NMG restoration footage cuts in naturally
Color Hunt
A visual collage of everyday people, places, flora and fauna: "the colors stay with you." We capture color tiles opportunistically across the shoot days and hand them over with the RAW transfer, organized by hue. Carousel layout and assembly by MVNP.
Shoots on: Days 1–2, fill on Day 3 · Delivery: included in RAW transfer, no post charge
Hawaiʻi Stays With You ASMR
Hawaiʻi through its sounds: kuʻi at the loʻi, waterfall, surf, birds in the canopy. Field audio captured on the iPhone kit at every location; post includes a sound-design pass on top of the standard mix.
Shoots on: Day 2 (b-roll), more on Day 3 · Note: clean field audio is the deliverable here
The numbers.
| Line item | Qty | Rate | Amount |
|---|---|---|---|
| iPhone production dayAndrew Tran (Director/DP) + PA, iPhone kit, audio kit, 10 hrs | 3 | $1,800 | $5,400 |
| Post: social reel, 30–60sOffline, basic color + audio, online packaging, up to 2 major revisions. Unboxing counts as 2. Captions not included. | 7 | $1,000 | $7,000 |
| Pre-production & coordinationShot lists for 7 concepts, scheduling with NMG/MVNP, talent + location coordination | 1 | $750 | $750 |
| RAW iPhone clip transferAll source clips and Color Hunt tiles, organized by day/concept, delivered via drive | — | — | Included |
| Production insurance (5%)General liability + equipment coverage for the shoot days | — | 5% | $658 |
| Subtotal | $13,808 | ||
| Hawaiʻi GET (4.712%) | $651 | ||
| Estimate total | $14,459 | ||
Post totals on the concept cards sum to $7,000. Production, pre-production and insurance are shared across all seven concepts. Valid 30 days from October 14, 2026.
Optional add-ons
- Additional iPhone production day$1,800
- Additional cutdown / version (extra hat, extra question, 9:16 ↔ 1:1)$500 ea
- Captions / subtitles, styled and burned in (no charge if MVNP supplies caption graphics)$200 / reel
- Revisions beyond 2 major rounds$150 / hr
- Mileage, parking, production expensesAt cost
Talent (Keola Rapozo), locations, permits, and usage rights are handled by MVNP / HVCB. Add-ons are billed only if approved in writing.
What's in, what's not.
Included
- 3 production days on Oʻahu, 2-person crew (Andrew Tran + PA), up to 10 hours each
- iPhone capture with mounted audio kit; handheld, natural light, minimal grip
- Offline edit, basic color and audio mix, online packaging with MVNP graphics
- 9:16 master per reel
- Up to 2 major revision rounds per deliverable
- All RAW iPhone clips transferred, organized by day and concept
Provided by MVNP / HVCB
- Graphics, animation, illustrative layers, handwriting, Keola's artwork
- Caption graphics, if captions are wanted without the add-on
- Talent, location access, permits, releases and usage
- Scripts, question bank and "The List" selections, approved before shoot
- Music
- NMG produced footage, if cutting hybrid
Assumptions
- No separate audio engineer; the raw feel is intentional
- Day 3 locations are TBD; the day is held in the estimate and assigned once locations and NMG's schedule are confirmed
- Weather or location changes that add a day are billed at the day rate
- Color Hunt is capture only; carousel assembly by MVNP
- Estimate is for 7 concepts; scope changes re-quoted before work begins