Chinatown Social Club Sig on Smith Redefined Media Nu Nalu Productions
Sponsorship 2026–27

KANIKAPILA

Produced by Redefined.Media & Nu Nalu Productions
kani sound  +  pila string instrument  ·  an easygoing jam among friends

Stripped-down live sessions and interviews with the artists shaping Hawaiʻi's sound right now. Filmed in Chinatown, shared everywhere.

52Sessions and interviews
40+Local artists featured
1.4MInstagram views, top 25 reels
16.1%Instagram engagement rate
The sessions

Hear it before you read the numbers.

A few of the most watched sessions on the channel. Press play to watch here.

Where we film

Recorded at Sig on Smith.

Every session is filmed inside Sig on Smith, the Oʻahu home of Sig Zane Designs on Smith Street in Chinatown. The Hilo label is known for bold prints drawn from Hawaiian culture, and the shop brings that work to Honolulu.

The artists wear Sig Zane on camera, so each performance carries a Hawaiʻi brand that already stands for culture and craft. It is a partnership the audience can see in every frame.

  • The roomSig Zane's shop on Smith Street, Chinatown, Honolulu
  • The wardrobeArtists perform in Sig Zane shirts
  • The labelSig Zane Designs, rooted in Hilo
On Instagram · top 25 reels

An audience that stays and shares.

Kanikapila cuts are posted as Reels on Chinatown Social Club. Here is how the 25 best performers did.

1.4MViewsAcross the top 25 reels
557KReachUnique accounts
89.5KInteractionsLikes, comments, shares, saves, reposts
16.1%Engagement rateReels average is 1 to 3%
~11sAvg watch time22 of 25 reels reporting
2,804+New followsAttributed to these reels

Top 5 reels by views

  1. Three Plus@threeplus346Kviews36,977 interactions4,800 shares1,502 follows
  2. Lewa, interview@lewa99Kviews4,497 interactions556 shares30s avg watch
  3. Three Plus, interview@threeplus87Kviews6,921 interactions1,300 shares29s avg watch
  4. Keahi Delovio@keahidelovio86Kviews4,700 interactions690 shares12s avg watch
  5. The Green@thegreen81Kviews4,613 interactions511 shares115 follows

Interviews hold attention: viewers stay close to 30 seconds and rewatch.

Where the 89.5K interactions came from

Likes69,579
Shares9,942
Saves4,248
Reposts3,681
Comments2,031
~56KAvg views
~22KAvg reach
~3.6KAvg interactions

Nearly 10K shares means the audience is passing these sessions along by hand. That is where a partner's name travels.

See it on Instagram ↗ @chinatownsocialclub_
Who's played

A room full of Hawaiʻi's current sound.

Small AxeThe GreenLikkle JordeeWavvyMaile & MakanaLewaEli MacLikkle MaiThree PlusMr. 83Kehlemi8RO8 & 94 TunezJohnny SuiteKimié MinorDillon PakeleKeahi DelovioRoyce FishermanInnavisionSienna SouzaIrie LoveSidney SpencerJobyPohai MakamaeLucky RouxFreddy LeoneKosukeMalie LymanKaia SoulImua GarzaSierra LuciaKaylee ShimizuIzikChanteRagamuffsI.A.OsnizzleMaia ShizueLavaSteven KouTassho PearceHot Rain Band
Full library · youtube.com/@kanikapilasessions

Every session, newest first.

52 videos and about 256K total views on YouTube, plus the Instagram reach above. Select sessions co-presented with HAWAIʻI Magazine.

ArtistSongLengthViews
YouTube view counts as of October 2026.Open the channel ↗
Partnership

Put your name in the room.

Every package is built around the brand. These are starting points we shape together.

Series

Presenting Partner

One brand alongside the whole season.

  • "Kanikapila presented by" title credit on every session
  • Logo in the open and close of each video
  • Tagged as collaborator on every Reel
  • Exclusive in your category
  • Brand moment woven into select sessions
Season-long · pricing on request
Session

Session Partner

Own a single episode or a short run.

  • "This session brought to you by" credit
  • Logo and link in the YouTube description
  • Collaborator tag on that session's Reels
  • Behind-the-scenes post for your channels
Per session · pricing on request
In the frame

Product Feature

Natural placement on set, never a hard sell.

  • Product placed in the session space
  • Artist and host mention where it fits
  • Usage rights for cutdowns on your channels
Flexible · pricing on request
Local by default

Every reel features a Hawaiʻi artist, business or creator, so the audience is the community you want to reach.

Content that lasts

Sessions keep earning views on YouTube long after the Reel cycle ends. The top session has passed 149K.

Earned attention

A 16.1% engagement rate is five or more times the Reels average. People choose to watch, share and save.

Let's talk

Pull up a chair.

Tell us about your brand and season goals and we will put together a package that fits.

Contact Us Watch the sessions ↗
Kanikapila · Chinatown Social Club · Produced by Redefined.Media & Nu Nalu Productions Instagram data reflects the top 25 Reels