Chinatown Social Club × Redefined Media × University of Hawaiʻi at Mānoa

Homecoming
Week2026

October 12–17 | Concert on October 16

Concert and Makers Market. Rebel Souljahz with Natural Vibrations. Bachman Field, 2444 Dole St. 5:30pm to 9:30pm.

A run of content built to make homecoming feel like something students, alumni and the wider community are already part of, so the concert is the night everyone shows up to, not the night they hear about after.

University of Hawaiʻi Mānoa Homecoming 2026
What we're going for
Awareness. Free event,
no ticket to sell.
Weekly cadence
1 to 2 videos a week,
plus flyers.
Who posts
UH posts, collabs
CSC + Redefined.Media.

Already live

Save the Date

First flyer out, week of the home opener.

Foam finger mic on the street

Shot at the home opener. Students calling who they wanted to see.

Concert announcement

The lineup drop, answering the question the street piece asked.

Announcement video with Kainoa Carlson

Filmed with UH Band.

Where things stand

  • Sat, Sep 5 Home opener vs UNLV. Foam finger street interviews shot and posted Delivered
  • September Save the Date, concert announcement and UH Band video out Delivered
  • Through Oct 11 Remaining flyers and videos in production, released as they're ready In progress
  • Oct 12–17 Homecoming week Fixed
  • Fri, Oct 16 The concert at Bachman Field The night
  • Week after Concert recap To come

How the campaign runs

1

Early September, already out

Lineup drop

The announcement is the loudest thing we have, so it goes first and everything after it has a name to hang on. One piece teed up ahead of it to give the reveal something to answer.

  • Foam finger mic on the street: cheerleaders asking students who they want to see live, shot at the home opener
  • Lineup reveal video: the answer to the question we just asked, cut with game energy
  • Lineup flyer: the static that gets reposted everywhere
2

Mid to late September

Nostalgia

Pull in the people who already have a homecoming in their memory. Alumni carry this phase, and it's the softest way to get older Hawaiʻi audiences paying attention to a student event.

  • Alumni storytelling video: one-word answers up top, then favorite memories and how homecoming felt
  • Aloha Stadium chairs: sit down in the old seats at a home game and talk about the stadium
  • Outrigger giveaway: post a throwback photo from an old game to your story, entries collected in an IG story category
  • Throwback flyer: homecoming then and now
3

Late September to Oct 11

Anticipation

The longest stretch and the one that does the real work. Campus energy, the teams, the vendors and the brands. Every piece adds a reason to care and a new audience to borrow.

  • Band and cheer on the lawn: marching band playing while cheer performs, plus Kainoa Carlson on camera
  • Volleyball barcode drops: women's team posting codes around campus
  • Men's volleyball feature: format still open
  • Man-on-the-street collab: bring in local street interview creators to ask homecoming questions
  • Vendor features: the vendors who'll be at the event, so the night has a face before it happens
  • Brand activations: Active by Teal and Sweet Enemy, tied back to their recent UH work
  • Vendor and schedule flyers: what's happening, where, all week
4

Oct 12–17

Homecoming week

Everything is already shot by now. This week is countdown, presence and coverage, with short turnarounds and stories rather than new productions.

  • Countdown flyers: daily, simple, reposted across all three accounts
  • Concert night coverage: live stories from the show as it happens
5

The week after

Recap

The piece that makes next year easier to sell to students, to sponsors and to whoever plays the next one.

  • Concert recap video: the night, cut tight

Deliverables

Flyers

5 total
  1. Save the Date
  2. Concert Announcement
  3. Makers Market Vendor Announcement
  4. I’m a Vendor
  5. 1 Week Away

Videos

13 total
  1. Leiolani foam shaka, “Who do you want”
  2. Announcement video with Kainoa Carlson
  3. Outrigger Giveaway with MVB
  4. Alumni video, long form
  5. QR code flyer video
  6. Kanoe Kamanaʻo alumni video, short form
  7. Leonard Peters alumni video, short form
  8. Vendor highlight: Fitted
  9. Vendor highlight: Asato Family
  10. Vendor highlight: Chick-fil-A
  11. HI Now Daily vendor video
  12. Rebel Souljahz 1 day away
  13. Concert recap

3rd Party Media

5 placements
  1. Pacific Media Group radio ads
  2. HI Now Daily vendor highlight, 3x
  3. Frolic vendor highlight
  4. Honolulu Magazine highlight
  5. ESPN Honolulu highlight

18 owned assets across flyers and video, plus 5 third-party media placements coordinated alongside them.

How it goes out

UH Mānoa

Posts first. The main account for the campaign, which puts every piece straight in front of the student and alumni audience.

Chinatown Social Club

Collaborator on posts, carrying the work into the town and nightlife audience the concert needs.

Redefined.Media

Collaborator on posts, carrying it into the local brand and creative audience.

Prepared by Chinatown Social Club and Redefined Media. UH Mānoa Homecoming Week 2026.