Audiophile Social Media Management
Social media management, content strategy, and audience growth for Audiophile's Instagram, Facebook, and TikTok channels.
A Honolulu-based creative studio, built to turn storytelling into strategy.
Redefined Media is a Honolulu-based creative studio that turns storytelling into strategy. We started as a video and photo production house in 2014, and we've grown into a full content partner for brands that need to show up everywhere their audience already is, on the web, on social, in ads, and on the ground at their events.
We have worked with brands like CPB, Blue Ocean, and HW to build and maintain active, engaged social communities month over month. Audiophile's calendar of roughly 80 shows a year, anchored at Hawaiian Brian's with a steady rhythm of weekly events and a handful of larger outside shows, is exactly the kind of high-volume, always-on account we are built for. We know how to balance the obligation posts that drive ticket sales with the creative content that keeps an audience excited about a brand, and we are ready to bring that same consistency and care to Audiophile.
What we're covering.
Account Management
Full takeover and day-to-day management of Audiophile's Instagram, Facebook, and TikTok accounts. We handle scheduling, publishing, caption writing, hashtag strategy, and community engagement across all three platforms.
Obligation Posts (80% of Content)
The bulk of the content calendar is built around show-driven posts: flyers, show announcements, low-ticket warnings, and event reminders. Audiophile provides assets and event order information, and we format, write, and schedule everything across all platforms in a timely, consistent way.
Creative Posts (20% of Content)
Beyond the obligation posts, we produce a steady cadence of brand-building content. This includes curated reels, behind-the-scenes moments, artist spotlights, and culturally relevant content that keeps the Audiophile brand feeling alive between shows.
Per-Show Campaign Structure
Every show on the calendar gets its own three-phase campaign: an Announcement Campaign (launched 2 to 4 months out), a Maintenance Campaign (keeping the show top of mind as the date approaches), and a Closeout Campaign (urgency-driven posts in the final days leading up to the event). All posts are published across Instagram, Facebook, and TikTok.
Monthly Analytics Report
At the end of each month we deliver a clear analytics report covering reach, engagement, follower growth, and post performance across all accounts. For any paid campaigns, we include a campaign-specific breakdown so the Audiophile team always knows what is working and where the budget is going.
A few projects that match this scope.
High Watah
Blue Ocean Adventures
Central Pacific Bank
What you walk away with.
Full Social Calendar Management
Monthly content calendar covering all obligation and creative posts across Instagram, Facebook, and TikTok, structured around the show schedule.
MonthlyPer-Show Campaign Execution
Three-phase campaign (Announcement, Maintenance, Closeout) for every show on the Audiophile calendar, including the 10 larger outside shows and the regular weekly Hawaiian Brian's shows.
Per EventCommunity Management
Ongoing monitoring and engagement across all three platforms, including responding to comments and DMs in a timely manner.
OngoingMonthly Analytics Report
A straightforward report delivered at the end of each month covering key metrics for all accounts and any active paid campaigns.
MonthlyWhen everything lands.
A few things worth flagging up front.
Ad spend for any paid Google, Facebook, or Instagram campaigns is separate from this retainer and will be billed at cost directly to the client or invoiced as a pass-through.
SEO management and email blast services are available as add-ons and can be scoped and priced separately upon request.
US mainland visitor targeting strategy (for Google and Meta paid campaigns) can be built into any future paid media scope.
Content assets such as flyers, photos, and event information should be provided to the Redefined Media team at least 5 business days before the intended publish date to maintain the posting schedule.
This proposal covers social media management services only, per the agreed scope of work.
Proposed pricing.
Want to add anything? Check a box and we'll update your total.
Thank you for thinking of Redefined Media for this. Audiophile has built something real in the Honolulu live music scene and we would love to help more people find it. This proposal is built around keeping your calendar moving, your audience engaged, and your team focused on the shows rather than the posts. We are ready to get started whenever you are.
Mahalo,
Redefined Media